Success Stories: B2B Engineering Firm

B2B Engineering Firm Wanted a CRM and marketing system that would deliver results on a global scale

Smartflow Couplings are a leading UK based engineering firm in Yorkshire. They came to Bula Marketer wanting to get their market leading product in front of the right people and ensure they had the systems in place to manage contacts from around the world. From international paid ads, to dynamic landing pages and automated workflows - Bula Marketer helped create a powerful marketing stack to help the team at Smartflow focus on doing what they do best.

The Challenge

Where do you begin with digital marketing? There’s so much to consider. And how do you know what’ll work? This is where the team at Smartflow found themselves. But instead of trying to struggle through it, they took action and hired an agency with proven results to help them navigate the digital arena.

Our Approach

We started off by redesigning the website from scratch. The old website had design limitations and didn’t provide a UX that would yield high user engagement metrics. Our new design was simple and highlighted the key benefits their products and services offered. The website was also integrated with our CRM and marketing automation software so any leads collected were automatically put into a CRM and tagged. This meant the business could segment and personalise their ongoing communication with leads generated from the website.

We also developed an advanced PPC strategy for Google Search. This involved international targeting and creating dedicated landing pages for each region. This allowed us to increase click through rates and conversions.

As Smartflow continues to grow, we are continuing to support them. We're currently developing a social media strategy to help grow their presence on these platforms too as well as continuing to develop the current strategies.