Marketing automation can often be misunderstood. It’s less about building robots and more about simply using technology available to streamline processes to save both time and money.
And it’s not just for big businesses either, the smallest businesses in the world can still enjoy the benefits of marketing automation. In fact, it can arguably have a bigger impact on them as its these businesses that would really benefit from being able to reduce unnecessary admin and make their marketing efforts more effective.
In the meantime, check out this video by Kentico about what marketing automation is and how to use it.
As always, if you’ve got any questions about marketing automation, please don’t hesitate to get in touch.