It’s hard to argue against the value of social media for businesses. Social media can help with all parts of a marketing funnel – increasing awareness, increasing engagement, and increasing conversions.
With over a billion users worldwide, Facebook is currently king of social and one of the first places your business should look if it wants to reach new customers or engage with current customers.
But where many businesses fall is by focusing on metrics that simply don’t matter, such as how many likes their Facebook page has. Instead businesses seeing sustainable growth are using Facebook’s advertising platform to reach new customers or engage and convert current customers as part of an unstoppable (and fully automated) marketing funnel. The Facebook Pixel is a key ingredient in most of our client’s campaigns and it’s hard to imagine doing digital marketing without it now.
The Facebook Pixel is a free and simple tool that allows you to step up your marketing game and retarget those who visit your website. Without needing to be a technical whizz, or even understand media buying, simply using the Facebook pixel to advertise to people who have landed on certain pages of your website (e.g. pricing pages, certain products, etc) with personalised and tailored Facebook Ads can be revolutionary for businesses.
From local cafes, to law firms, to B2B manufacturers, there isn’t a business in the world that wouldn’t benefit from being able to tailor messages and guide people through a marketing funnel.
It takes 30 seconds to install… it’s free… and it allows you to reach people who have shown an interest in your business…
Check out the video below on how to set it up – if you get stuck just let us know and we’d be happy to help 😊
Once you’ve got it set up, you can explore all the benefits and amazing features the Facebook pixel gives your business and start generating leads and sales like never before.
Getting Started with Facebook Advertising?
We’ve been running Facebook advertising for a very long time now, and we know what works, and what doesn’t. If you’re just getting started with Facebook advertising or wondering why you’re not seeing the results you were hoping for, please don’t hesitate to get in touch, and we’d be more than happy to offer some ideas or tips for you to try.