If you’ve ever wondered why you bought something, or why certain brands appeal to you, the role of psychology is likely to have played a part. The video below offers a simple overview of how businesses often use psychology to create products and services that become instant hits with their target audience.
For marketers, understanding the root causes of human behaviour and cognitive biases are vital components in creating successful marketing campaigns.
This is something we are passionate about here at Bula Marketer. We want to ensure we aren’t just doing marketing for the sake of it – instead, our mission is to help our clients forge meaningful relationships with their customers.
Successful marketing automation is less about software and robots, and more about understanding how to develop real relationships with customers – and this is very much determined by consumer psychology.