The ability to acquire more customers is a core principle for any business.
The video below dives into some ideas behind customer acquisition and how you can ensure you attract and engage with the right kind of audience.
N.B. Although customer acquisition is often seen as an exciting part of marketing, the ability to retain and nurture existing customers is often ignored at the expense of trying to acquire new ones. If you can’t retain customers, trying to acquire more is a flawed strategy. You need to ensure you have a product or service that is exceeding expectations before you can scale effectively by advanced customer acquisition strategies.