After writing and sending hundreds of emails over the past month, many with emojis in the subject line, and many without, the data speaks for itself. Can you guess which emails saw the best open rates? 🤔 Team Emoji won hands down! It wasn’t even close 😲 In many cases, we’ve also seen blog content perform much […]
If you’ve ever wondered why you bought something, or why certain brands appeal to you, the role of psychology is likely to have played a part. The video below offers a simple overview of how businesses often use psychology to create products and services that become instant hits with their target audience. For marketers, understanding […]
It’s hard to argue against the value of social media for businesses. Social media can help with all parts of a marketing funnel – increasing awareness, increasing engagement, and increasing conversions. With over a billion users worldwide, Facebook is currently king of social and one of the first places your business should look if it […]
Personalised marketing and delivering messages that are better suited to individual customers is how businesses can create more meaningful interactions and engagements with their tribe. By leveraging platforms like email, onsite retargeting, retargeting ads, chatbots and dynamic content, businesses can offer customers want they want. This is our bread & butter and something we strongly […]
Are you boring your customers? Are those blog posts, social media updates, emails and other marketing activities you’ve been trying your hand at, actually providing you with an ROI? Are you simply churning out boring content that joins the millions of blog posts and social media updates bombarding your audience’s attention that never get read […]
Marketing automation can often be misunderstood. It’s less about building robots and more about simply using technology available to streamline processes to save both time and money. And it’s not just for big businesses either, the smallest businesses in the world can still enjoy the benefits of marketing automation. In fact, it can arguably have […]
Thinking of blog ideas can be time consuming. It can also be hard to know what ideas will work, and what ideas won’t. But it’s so important and shouldn’t be ignored. Content and blogs are a key ingredient within an effective marketing funnel and helps ensure your marketing automation campaigns meet their targets. Luckily, the […]
There are some pretty nifty tools and resources out there that can help improve your marketing efforts. We spend hours upon hours testing different marketing software and tools. The video below goes through 7 free tools that you can start using today.
Facebook Ads are a key component of any digital marketing campaign. It’s a very misunderstood channel but if used effectively can be the catalyst your marketing needs. Ryan Stewart has created this great guide to help showcase just one way your business can start using Facebook Ads today.
Email marketing is often misunderstood and businesses fail to capitalise on the true potential of this channel. Some of the top marketers in the world share their tips on email marketing in the video below.